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Author: Petri

Anything you want – Derek Sivers

If I had to summarise this book in one sentence, I would say:

Always remember, whether you are chasing money, fame or possessions, happiness is the goal. So do what makes you happy.

Derek Sivers is the founder of CD Baby, a website that became the largest seller of independent music on the internet with over $100M in sales and 150,000 musician clients. But Sivers never intended to start a massive online store. He started out with a site just to sell his own CD’s, then put on the CD’s of a few friends and it grew from there…. Read more

Solve for Happy: Engineer your path to joy

I don’t say this lightly, but Solve for Happy has probably been one of the best book I have ever read.

This book will change your life and your outlook on life in a fundamental way.

It is not like any of the other “self help”books out there. This is a highly logical breakdown of how to solve the happiness problem. Mo, quite literally, takes the problem statement of how to be happy and solves it like a mathematical theorem. Read more

The 22 Immutable Laws of Marketing

Marketing is one of those things everyone knows these days. We see advertisements almost everywhere we look. But a lot of it feels like it is wasted marketing and wasted money. Like it’s not really achieving it’s true goal.

That’s why I decided to read The 22 Immutable Laws of Marketing this week. In this book Al Ries and Jack Trout explain the 22 rules that you should always keep in mind with marketing, and that so many companies seem to be forgetting these days:

1. The Law of Leadership

It’s better to be first than it is to be better.

The leading brand in any category is almost always the first brand into the prospect’s mind. If you are the leader, you don’t have to be the best. You are perceived to be the best because of your position. Read more