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Author: Petri

Anything you want – Derek Sivers

If I had to summarise this book in one sentence, I would say:

Always remember, whether you are chasing money, fame or possessions, happiness is the goal. So do what makes you happy.

Derek Sivers is the founder of CD Baby, a website that became the largest seller of independent music on the internet with over $100M in sales and 150,000 musician clients. But Sivers never intended to start a massive online store. He started out with a site just to sell his own CD’s, then put on the CD’s of a few friends and it grew from there…. Read more

Solve for Happy: Engineer your path to joy

I don’t say this lightly, but Solve for Happy has probably been one of the best book I have ever read.

This book will change your life and your outlook on life in a fundamental way.

It is not like any of the other “self help”books out there. This is a highly logical breakdown of how to solve the happiness problem. Mo, quite literally, takes the problem statement of how to be happy and solves it like a mathematical theorem. Read more

The 22 Immutable Laws of Marketing

Marketing is one of those things everyone knows these days. We see advertisements almost everywhere we look. But a lot of it feels like it is wasted marketing and wasted money. Like it’s not really achieving it’s true goal.

That’s why I decided to read The 22 Immutable Laws of Marketing this week. In this book Al Ries and Jack Trout explain the 22 rules that you should always keep in mind with marketing, and that so many companies seem to be forgetting these days:

1. The Law of Leadership

It’s better to be first than it is to be better.

The leading brand in any category is almost always the first brand into the prospect’s mind. If you are the leader, you don’t have to be the best. You are perceived to be the best because of your position. Read more

The Second Machine age

The Second Machine Age is a very interesting book where the authors ask the question: “Are we living through the second industrial revolution?”

Are machines doing for brain power what they did for muscle power in the first industrial revolution…..

In this short video, I summarize the main ideas from this book.

Hope you enjoy:



The Inevitable – Kevin Kelly (Book Summary)

After reading 2 books that were fairly negative about the future, it was a breath of fresh air to read Kevin Kelly’s book: The Inevitable – Understanding the 12 Technological Forces That Will Shape Our Future.

Kelly co-founded Wired magezine in 1993, and served as its Executive Editor for its first seven years. He’s always at the cutting edge off technology and follows some of the most important trends in tech today. Read more

Are robots going to take over your job?

It seems that these days everyone is afraid of machines taking over their job, and it’s a legitimate fear.

With the ever increasing progress in the development of robots, massive advances in AI and realization that machines can do job quicker, better and cheaper, many jobs are at risk. In his book Rise of the Robots: Technology and the Threat of a Jobless Future, Martin Ford addresses what he thinks the impact of this will be on society.

He firstly goes in to the obvious industries that will be impacted: manufacturing, retail sales and fast food. And then also covers industries you might not have thought about, like information job and white collar jobs, the medical industry and even writers for newspapers.  Read more

What are they doing with your data?

We’ve all heard about big data. But what does it really mean?

In Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World, Bruce Schneier covers all of this.

What it boils down to is the more we live a world with technology everywhere, the more data and meta data there is to be collected. It’s estimated that by 2020 there will be 30 billion connected devices out there. This is a natural side effect of having computer integrate with our lives and there is nothing wrong with it. The question comes in when you start wondering what companies do with this data….. Read more