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The 22 Immutable Laws of Marketing

Marketing is one of those things everyone knows these days. We see advertisements almost everywhere we look. But a lot of it feels like it is wasted marketing and wasted money. Like it’s not really achieving it’s true goal.

That’s why I decided to read The 22 Immutable Laws of Marketing this week. In this book Al Ries and Jack Trout explain the 22 rules that you should always keep in mind with marketing, and that so many companies seem to be forgetting these days:

1. The Law of Leadership

It’s better to be first than it is to be better.

The leading brand in any category is almost always the first brand into the prospect’s mind. If you are the leader, you don’t have to be the best. You are perceived to be the best because of your position. Read more

The Inevitable – Kevin Kelly (Book Summary)

After reading 2 books that were fairly negative about the future, it was a breath of fresh air to read Kevin Kelly’s book: The Inevitable – Understanding the 12 Technological Forces That Will Shape Our Future.

Kelly co-founded Wired magezine in 1993, and served as its Executive Editor for its first seven years. He’s always at the cutting edge off technology and follows some of the most important trends in tech today. Read more

Are robots going to take over your job?

It seems that these days everyone is afraid of machines taking over their job, and it’s a legitimate fear.

With the ever increasing progress in the development of robots, massive advances in AI and realization that machines can do job quicker, better and cheaper, many jobs are at risk. In his book Rise of the Robots: Technology and the Threat of a Jobless Future, Martin Ford addresses what he thinks the impact of this will be on society.

He firstly goes in to the obvious industries that will be impacted: manufacturing, retail sales and fast food. And then also covers industries you might not have thought about, like information job and white collar jobs, the medical industry and even writers for newspapers.  Read more

Book Summary: Extreme Ownership – How US Navy Seals Lead and Win

If you have ever wondered how Navy SEALs are taught to lead in the midst of war. Or how you are supposed to lead your team when the pressure is on and there are too many things to do. This book is for you.

Jocko Willink and Leif Babin cover all their lessons learned. From being deployed in Iraq, to leading the SEAL training program and teaching these principles to businesses.

The stories in this book are extremely captivating and you get a sense of the extreme pressure these learned to operate under. We all feel like our job are high pressured. But for these guys their decisions literally had life or death consequences.  Read more

Book Summary: How to fail at almost everything and still win big – Scott Adams

How to fail at almost everything and still win big by Scott Adams is one of those surprising books. You don’t expect that much form the guy who created Dilbert. Sure he’ll have a few good stories and fit will be funny. But you aren’t expecting to it to completely change how you decide which project to do and which ones to ignore.

Well that is exactly what this book delivered and much more!!

I want to almost call Scott the working man’s hero. He’s been there and done it and escaped the corporate rat race. Scott worked in corporate America for 16 years and alwasy kept his energy up by using his system of doing things that gave him more energy. Whether this was at work or little side projects. He was always working on something that made him want to get up in the mornings…. Read more

The Art of Leaning by Josh Waitzkin.

Book Summary: The Art of Leaning by Josh Waitzkin

Imagine being a nine year old child playing chess against fully grown men. Now imagine competing in a martial art that is a nation’s pride and officials trying every thing they can to stop you from winning at their sport.

This is exactly what Josh Waitzkin has done. He was a child chess prodigy and the movie Searching for Bobby Fisher was based on his life. After this he went on to become a TaiChi push hands world champion and later obtain his Brazilian Jiu Jitsu black belt.

But why should any of this matter to you?

Well Josh has detailed his learning process in his book: The art of learning. Read more

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

Elon Musk is one of the most widely known entrepreneurs in the world at the moment. He has built two massively successful companies: Tesla and SpaceX, and was also in involved in Paypal. He has a wonderful vision for the future where he says he wants to one day die on mars, and he is probably the one guy who can actually realize that dream.

I picked this book because I wanted to learn more about the man and understand how he operates and got to where he is today. The path to becoming the real life Tony Stark is not an easy one and one I think that most people would not choose to walk. Musk had an incredibly hard childhood, has a work ethic that makes anyone else look like a slob and has almost seen both his companies go bankrupt.

In the below video I give a short summary of the book and the key points I took away from it: