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The 22 Immutable Laws of Marketing

Marketing is one of those things everyone knows these days. We see advertisements almost everywhere we look. But a lot of it feels like it is wasted marketing and wasted money. Like it’s not really achieving it’s true goal.

That’s why I decided to read The 22 Immutable Laws of Marketing this week. In this book Al Ries and Jack Trout explain the 22 rules that you should always keep in mind with marketing, and that so many companies seem to be forgetting these days:

1. The Law of Leadership

It’s better to be first than it is to be better.

The leading brand in any category is almost always the first brand into the prospect’s mind. If you are the leader, you don’t have to be the best. You are perceived to be the best because of your position. Read more

Book Summary: Extreme Ownership – How US Navy Seals Lead and Win

If you have ever wondered how Navy SEALs are taught to lead in the midst of war. Or how you are supposed to lead your team when the pressure is on and there are too many things to do. This book is for you.

Jocko Willink and Leif Babin cover all their lessons learned. From being deployed in Iraq, to leading the SEAL training program and teaching these principles to businesses.

The stories in this book are extremely captivating and you get a sense of the extreme pressure these learned to operate under. We all feel like our job are high pressured. But for these guys their decisions literally had life or death consequences.  Read more

Book Summary: How to fail at almost everything and still win big – Scott Adams

How to fail at almost everything and still win big by Scott Adams is one of those surprising books. You don’t expect that much form the guy who created Dilbert. Sure he’ll have a few good stories and fit will be funny. But you aren’t expecting to it to completely change how you decide which project to do and which ones to ignore.

Well that is exactly what this book delivered and much more!!

I want to almost call Scott the working man’s hero. He’s been there and done it and escaped the corporate rat race. Scott worked in corporate America for 16 years and alwasy kept his energy up by using his system of doing things that gave him more energy. Whether this was at work or little side projects. He was always working on something that made him want to get up in the mornings…. Read more

The Art of Leaning by Josh Waitzkin.

Book Summary: The Art of Leaning by Josh Waitzkin

Imagine being a nine year old child playing chess against fully grown men. Now imagine competing in a martial art that is a nation’s pride and officials trying every thing they can to stop you from winning at their sport.

This is exactly what Josh Waitzkin has done. He was a child chess prodigy and the movie Searching for Bobby Fisher was based on his life. After this he went on to become a TaiChi push hands world champion and later obtain his Brazilian Jiu Jitsu black belt.

But why should any of this matter to you?

Well Josh has detailed his learning process in his book: The art of learning. Read more


The “New Year’s resolutions”that can’t fail

This year I don’t have any New Year’s resolutions. Lets face it, they suck….

Usually you don’t achieve them and then in 3 months, 2 weeks or even 2 day’s time, when you fail, you beat yourself up for not achieving your resolutions again this year. It sucks!!

So what to do? Just don’t do anything this year……

Luckily Tim Ferriss brought out a new book over the holiday and in this book he gives you a very good idea.
Read more

Photo credit: Alex Munsell

The beginners guide to ketosis

Diet is a really touchy subject and people love getting worked up about it.

In this article I’m going to cover why the diet you follow doesn’t really matter that much, it’s about what you are trying to achieve. The reasons I follow this eating plan, from family cancer scares to increased energy and mental clarity. I also share some of the products and tools I use to make this as easy as possible. 

I’m going to get this out of the way right at the start here. I am not a doctor and I do not pretend to be one (except for Halloween 2 years ago). All of this is based on my own research and experiences.

Ok so now we can get to the fun stuff!!

This article is structured around questions I asked a lot and get asked a lot. So you can jump straight to the section that interests you:

What is Ketosis?

Why do you do it?

How do you get into Ketosis?

How do you know if you are in Ketosis?

What is the difference between Keto/Paleo/Atkins/whatever other diet they will come up with next….

What can/ can’t I eat?

How do you afford a Ketogenic eating plan?

Do you cheat/ drink Alcohol at all?

Is Ketosis dangerous? Read more