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Start with Why by Simon Sinek

Start With Why by Simon Sinek is a very interesting book and I can recommend it to absolutely anybody. In the below video I’ve tried to summarise just 3 points from the book that I personally found very interesting. If you are struggling with marketing for your company or if you are wondering why great companies sometimes seem to fail and lose their way, this book is for you.

He explores ways that most brands market their products: Price, Promotion, Fear, Aspiration, Peer pressure and Novelty. He goes in to the Golden Circle, as he calls it, of WHY, HOW and WHAT and how it impacts our brain’s. How our WHY’s impact us, and also how a WHY works in an organisation.

Hope you enjoy the below short summary on Start With Why by Simon Sinek.



If you have any questions or comments please drop me a mail and let me know what you think.

Binge watch that series everyone is talking about completely guilt free with a little bit of discipline

-3 minute read-

I have a bit of a confession to make. Don’t worry I’m not about to over share (like that family member who had too much to drink over Christmas), I’m sure you might have the same problem. You never plan for it to happen, but when it does, an entire weekend can disappear without a trace…..

I love binge watching series over weekends.

I’ll start on a Saturday and by Sunday evening, I’ll be wrapping up the last episode of the season.

The only problem is that I feel super guilty after doing it!! There are always things I know I should be doing while I watch the series. So I don’t really enjoy it.

It’s exactly the same when I’m checking Facebook at work or chatting with a friend. It’s fun, but I feel a little guilty because I know I should be doing something else or I won’t get all my work done.

After struggling with this for a while I heard the following quote on a podcast Tim Ferriss did with Jocko Willink:

“Discipline will set you free” Read more

What is on the other side of fear?

-2 minute read-

So why aren’t you successful yet?

We’ve all have lots of justifications:

  • “I’m too busy right now.”
  • “I don’t have enough money.”
  • “I don’t have enough time.”
  • “I’m in the wrong country.”
  • “It’s too risky.”
  • “I’m not experienced enough.”
  • “I’m too old now.”
  • “I’m too young.”
  • “I’m not good enough.”
  • “I could never do that.”
  • “I’m not smart enough.”
  • “I’m just going to fail.”
  • ……………………

Most of the time these justifications aren’t the real reason you haven’t achieved what you want. They are just the stories you tell yourself, and if you tell a story for long enough, you’ll start believing it. Read more

How you can overcome disappointment

– 3 minute read –


I’m just going to get it out there and say it. Disappointment sucks!!

You try your best, give your all and still don’t get it…… It feels like someone kicked you in the stomach. Whether this was asking for a promotion/raise, your new project failing or a relationship not working out. It just sucks. Period.

Disappointment is part of life and we all have to deal with it. I’m talking real soul wrenching disappointment, when you put your heart into something.

Aristotle probably said it best: “There is only one way to avoid criticism: do nothing, say nothing and be nothing.”

Exactly the same is true for disappointment.

So make peace with it. You are going to face disappointment in your life, it’s not going to be fun, but it’s part of learning and developing. Read more

3 reasons why what other people think of you is none of your business

-3 minute read-

This article is a little bit different than all the other ones. In this one I’m not sharing what I’ve learned through reading a bunch of scientific studies, but rather something personal. I used to worry a lot about what other people think about me. I would get consumed by it and play lots of different variations out in my head, this would take up hours in my day.

Eventually, I came to the realizations I share below. These are what made the change for me. They switched off that “Oh what are they thinking?” switch in my head and I’m sure they can work for you as well.

Had it not been for this, I would probably never have started writing these articles. Putting myself out there would have been my worst nightmare.

But lets start at the beginning.

It all started in High School, as I’m sure it does for most of us. High School is a period in your life where you are almost solely preoccupied with what other people think about you. “What’s cool?”, “What do they think about my hair?”, “What do they think about my clothing?”, “Oh, I hope they like me.”.

What makes it comical, when you look back, is that the cool kids were the ones that acted like they didn’t care about what other people thought. The ones that just did what they wanted. Oh how we wished we could have been like them.

Read more

How gratitude literally lets you rewire your brain

-4 minute read-

Does it feel like bad things always happen to you? Like there is always something bad out there just waiting to happen to you? Your spouse is going to cheat on you, or the business deal is going to go south and you are just waiting for it to happen…..

Don’t worry, I’m exactly the same.

It’s actually completely natural to always be looking out for the bad in life. It’s part of your self protective nature. As hunter gatherers we were always scanning the horizon for approaching danger and getting ready to react to this danger. Therefore we are predisposed to look for negative experiences in stead of positive experiences.

Read more

The surprising study that convinced me to meditate daily

-5 minute read-


Unless you’ve been living under a rock, I’m sure you have heard about mindfulness and meditation or seen some celebrity talking about it on TV.People like Tim Ferriss, Oprah Winfrey, Hugh Jackman, Cameron Diaz, Katy Perry, Ellen Degeneres and even some of the largest hedge fund managers in the world are saying that meditation is something they do each and every day.

So what’s all the fuss about?

Could sitting still and thinking about nothing really make such a big difference?

Read more

What does a Navy Seal do when he knows his next decision might be life or death….

All of this starts with one tough mother…….. Mark Divine.

He’s one of those guys you can see is hardcore to the bone:

  • Ranked the #1 trainee of SEAL BUDS/class number 170
  • Served 9 years on active duty,
  • 11 years as a Reserve Seal,
  • Retiring as Commander in 2011,
  • NYT Best seller, WSJ Best seller and #1 Amazon for books

This is a guy you can probably learn a few things from……

What makes Mark really impressive is the fact that he isn’t just a Navy Seal that pushes through the pain and does insane things physically. He also has a degree in economics, an MBA in Finance and he is a CPA (I think all of you know why I like him now). Read more